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  • Louise Hickey Marketing

    Contact:Louise Hickey
    Phone:0437-723-220
    Email:louisehickeymarketing@gmail.com
    Category(s): Artists, Creative Writing, Awards Submissions, Media Campaigns, , Authors, Editor, Events Management, Goddess, Marketing, Public Relations
    Biography:Originally from the Emerald Isle, Louise Hickey has more than fifteen years experience in marketing, communications, event organisation and public relations within the visual arts, fashion and media industries.

    Working in Ireland's top modelling agencies, Morgan the Agency and 1st Option, Louise was responsible for marketing, promoting and booking top models, as well as photographers and stylists, on a national and international level.

    She worked as a production assistant on shows and shoots across Ireland and the U.K. over a six year period including the Ford Models 'Supermodel of the World' events and often scouted talent from European agencies.

    Spotting a niche within the industry, she successfully set up and developed a commercial and acting division for the agencies, opening the doors to casting directors for film and television and a secondary revenue stream.

    Arriving in Australia in 2004, she managed and marketed a successful photographic studio leading it to rank number one in sales out of sixteen Starshots franchises nationwide within her first three months and maintained this position for close to four years.

    She went on to win the only individual nominated award for 'Employee of the Year' for two successive years, 2006 and 2007, at the Chamber of Commerce Excellence in Business Awards.

    As a result of the awards, Louise was asked to guest speak at the launch of the National Careers Week 2007, as well as guest speak with the Maroochydore, Noosa and Caloundra Mayors at the launch of the 2008 Excellence in Business & Export Awards, in front of more than 200 peers.

    Her role within the franchise evolved into business development manager for Maroochydore, Chatswood and Darlinghurst studios, and a national franchise sales trainer.

    Leaving the photographic industry to diversify her experience, Louise worked for Southern Cross Austereo as a media consultant for radio and television and was responsible in sourcing businesses to market through advertising on stations Mix FM and Sea FM, as well as Southern Cross Ten, Eleven and One.

    Managing 60 plus active clients, her role included client services, generating ideas for both creative and promotions, as well as booking the advertising campaigns.

    Louise has nurtured her relationships with her key clients from the radio and television stations which have resulted in their requests for her to continue to work with them on marketing strategies, advice on advertising campaigns and public relations opportunities.

    Over the years, Louise has always maintained her passion for writing. She created and wrote a lifestyle newsletter for 1st Option promoting new faces, current campaigns and upcoming shows which was distributed across Ireland and the U.K. to all the major advertising agencies, fashion houses, fashion designers and PR companies.

    She was editor of 'StarStyle', a successful bi-monthly Ezine for the Starshots nationwide franchise which grew from 2,000 to 18,000 subscribers over a twelve month period, and coordinated content as well as contributing articles.

    She created and launched Ezine 'Republic Edge' for Studio Republic with more than 3,000 growing subscribers and writes all content for the magazine. She has launched her third and latest concept called 'Woman', an Ezine to promote the Womens Lifestyle Expo in September. Louise interviews and writes articles for this, as well as editing submitted articles.

    Louise writes award submissions. Two of her clients recently placed in the top three, one of whom won the 'Emerging Leader' award at the recent Project 200 Gala Awards held in the Hilton Hotel, Brisbane out of 200 nominated Queensland Businesses.

    She is a regular guest blogger with featured articles in blog Hunchy Piper, as well as Red Hot Events and Seminars and is a 'ghost writer' for a local Sunshine Coast magazine column.

    Louise is a consultant providing solutions for marketing strategies, media campaigns, event organising and public relations. She is also the marketing and public relations manager for boutique art portrait studio, Studio Republic as well as the Women's Lifestyle Expo.

    Louise's first love is the Arts. She has organised exhibitions for artists and photographers in both Ireland and Australia. She will produce the first art exhibition to be part of the Women's Lifestyle Expo, an event that attracted more than 8,000 people last year.

    She is currently producing the Mix FM 'Give Me 5 For Kids' art exhibition and art auction in June 2012 in aid of the Childrens Ward at Nambour Hospital.

    This year sees the launch of Louise's new venture bringing into fruition a life goal and passion - an agency representing artists from Australia and Europe. Louise is promoting and marketing artists, sourcing private buyers and commercial buyers for art sales and organising and producing exhibitions. The agency also represents and promotes book authors and other creative individuals within The Arts.
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