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  • Top Tips for Business Success- Jodie Taylor-Paterson

     

    Top Tips for Business Success

      Name:  Jodie Taylor-Paterson

     Business Name: JTP Communications

     Website Details: www.jtpcommunications.com.au

     

     

     

    Interview with Jodie Taylor Paterson from JTP Communications

    Natalie

     “What inspired you to become an entrepreneur?”

     Jodie

    After a fast paced career as an ABC Journalist turned Qantas executive in Sydney, I decided to bite the bullet during my maternity leave and start my own media training and consultancy business in Queensland. As we all know, work/life balance can be a difficult juggling act when you have children, and I was keen to explore ways to continue my career on my own terms.””I don’t know that I would describe myself as an entrepreneur just yet as I’m still closely aligned to the corporate world (and officially on maternity leave from Qantas!) but I’m definitely enjoying creating my own work-map!”

     Natalie

    What were some of your initial challenges (eg getting your message out there, publicity, finding direction, finding clients, money, budgeting)”

     Jodie

    For me, the major challenge has been “tweaking” the direction of my business and redefining my focus to align with my true passions.  I have to thank the extraordinary Carren Smith for helping me through this process and achieving more clarity in one afternoon, than I had experienced in three months!!

    After initially following the traditional path and offering personal PR/media management services, I soon realized that I would have greater impact through media training and empowering people to unleash their own PR potential. This has also allowed me to focus on corporate consulting in strategic communication, crisis management and my absolute passion – customer service excellence.”

     Natalie

    What do you know now that you wish you knew back then?”

     Jodie

    “How much support is available for budding entrepreneurs such as The Enlightened Goddess Network! I’ve been amazed at the number of talented women on the Sunshine Coast who are achieving wonderful things and are more than happy to generously share their wisdom. What an amazing hub of talent!”

     Natalie

    Why do you think NetConnect is a huge success and why have you agreed to be involved?”

     Jodie

    Natalie has done a wonderful job redefining the “face” of networking, and demonstrating that you can successfully mix business and pleasure! The Netconnect events are a unique opportunity to meet credible professionals and broaden your knowledge in a relaxed environment. I’m thrilled to be involved as I genuinely support the concept. I’m confident that Natalie’s events will continue to attract high caliber participants and gain momentum in the business community.”

     Natalie

    What are your 3 top tips for creating a successful solo business?”

     Jodie

    1. Have a clear strategy for the growth of your business, and invest in expertise (Media/PR, business management etc.) to take your business to the next level.
    2.  Find a mentor (someone you admire and is successful in their field) and be committed to continuous improvement.
    3. Always put your customers first, and develop solid networks. 

    Natalie

    What satisfies you most about owning your own business?”

     Jodie

    “Being able to pursue my passions and help clients reach their full potential, while still being a hands-on mum to my beautiful baby boy.”

     Natalie

    Would you ever give it up? your own business? could you?”

     Jodie

    To be honest, I want the best of both worlds! I’m keen to keep my finger on the pulse of the corporate world while also pursuing my own business interests around media management and customer service excellence. Stay tuned for some exciting projects in 2012!”

     Jodie will be sharing how the right PR strategies can monetise your business in 2012, at the NetConnect seminar on 15th March more info here

     

     

     

     

    Published on February 14, 2012 · Filed under: General;
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